4.8 from 19,200+ verified reviews

7 reasons people are throwing out their loofah for this 47-inch Japanese towel

By the Sima editorial team, from customer reviewsUpdated November 9, 2026 · 4 min read

The short version

A loofah cleans what your hand can reach, then sits damp until tomorrow. A 47-inch towel with silver thread reaches your whole back, dries by the next shower and lifts the dull, rough layer a loofah leaves behind.

From $11.90 a towel in a pack, up to three free gifts, 30 days to change your mind.

See the towel and today's gift offer ›

Ships from the US · six colours

Woman in the shower washing her back with the 47-inch Sima towel held in both hands — 47 inches: shoulder to lower back, no help needed

30-day money back

Free shipping from the 3-pack

19,200+ verified reviews

Secure checkout

Reason 1

You can finally wash your own back

A loofah covers what one hand can reach. The middle of your back, the spot between the shoulder blades, the lower back: those get a quick rinse and nothing more.

The Sima towel is 47 inches long. Hold one end in each hand, drop it behind you, and pull. The whole back gets washed in one pass, with no brush to grip and no twisting.

People with stiff shoulders, a replaced joint or a bad back say this is the reason they keep it. Nobody else needs to help.

See the length on the product

Man in the shower pulling the long Sima towel across his back with both hands — One end in each hand. The whole back in one pass.

Reason 2

It lifts the rough, dull layer a loofah leaves behind

Rough patches, little bumps and a dull look are usually dead skin sitting on top of your skin. A loofah mostly moves soap around. A scrub is messy, runs out and cannot reach your back.

The Sima weave has two textures: a softer side for every day and a firmer side for rough spots like elbows, knees and the back of the arms. You decide how firm, by how hard you pull.

Buyers write that their skin feels smoother after the first few showers, and that lotion sinks in instead of sitting on top.

Pick your towels

Close-up of a shoulder with rough, bumpy skin next to a Sima towel pack — Bumps on the back and arms: dead skin a loofah does not lift

Reason 3

It is dry by lunchtime, and it never goes musty

A loofah stays damp in the corner of the shower for hours. That damp, warm ball is what gives it the smell after a couple of weeks, and it is what you rub on clean skin the next morning.

The Sima towel is a flat, open weave. Rinse it, hang it, and it is dry long before your next shower. The fibres are woven with silver-ion thread, which keeps the towel from going musty between washes.

Toss it in the machine with your laundry. Replace it after 60 to 90 days, the same way you would a toothbrush.

See the pack prices just below

Black Sima towel hanging flat on a hook in a white tiled bathroom, with a close-up of the hexagon weave — Hangs flat, dries fast. No damp ball in the corner.

Pick your pack. Gifts unlock as you add towels.

Three free gifts unlock as you add towels. Pick a pack, then pick your colours.

Black Sima towel folded on a wooden stool next to a Sima charcoal body wash — The black towel, shown here. Six colours in all.

47 in47 inches long. Your whole back, one end in each hand.
Ag+Silver-ion thread. Stays fresh between washes, replace at 60 to 90 days.
USAShips from the US. Gifts are added at checkout.

Sima Japanese Exfoliating Shower Towel

4.819,200+ verified reviews

Best seller 3 Towels $14.90/each*(30% OFF + Gifts)Max savings 6 Towels $11.90/each*(45% OFF + Gifts)Low Stock 2 Towels $16.90/each*(20% OFF) 1 Towel $20.90/each*

ONE TIME SPECIAL FREE Gifts With Your Order!

FREE ~~$21.90~~

Face Exfoliator ~~$21.90~~ value Included free

Buy 2

FREE ~~$6.90~~

Free Shipping ~~$6.90~~ value Included free

Buy 3

FREE ~~$9.90~~ Disposable Face Towels Travel Pack, 8 pieces

Disposable Face Towels, Travel Pack (8 pcs) ~~$9.90~~ value Included free

Buy 6 Exclusive

Pack saving 30%
Free gifts worth $28.80 Gifts unlocked: 2/3

Select Towel Colors →

30-Day Money Back Guarantee

Secure checkout · *price per towel in the pack

Woman smiling in the shower with the Sima towel held at her neck — Soft side, light pull: gentle. Firm side, firm pull: a scrub.

Reason 4

Gentle enough for sensitive, mature skin. You set the pressure.

This is the question people ask most: is it too rough? It is as firm as you make it. Pull lightly and it feels like a soft washcloth. Pull harder on rough spots and it works like a scrub.

If your skin is sensitive, start with light pressure two or three times a week and build up. Use the softer side first. The firmer side is for heels, elbows and the back of the arms, when you are ready.

Softer side for every day
Firmer side for rough spots
Light pressure first week

It works with the body wash you already use

No new routine, no extra step. Wet the towel, add your usual body wash, and go. The weave spreads a thin, quick-rinsing lather rather than a thick pile of suds, so you use about the same amount of wash as before.

Three steps, every shower:

Wet the towel and add a little body wash.
Hold one end in each hand and pull it across your back, then arms and legs.
Rinse the towel and hang it flat.

Get started with a 3-pack

Woman in the shower using the blue Sima towel on her shoulder with a light lather — Your own body wash, a thin lather, no extra product

Reason 6

Six colours, and a towel for everyone in the house

Loofahs get shared, lost and forgotten. A towel in your own colour hangs on your own hook, and nobody picks up the wrong one.

Black, white, pink, blue, yellow and green. The 3-pack covers one in use, one in the wash, one for a partner or a travel bag. The 6-pack covers a family, or a year of replacements for one person.

Every towel is machine washable and dries flat in a couple of hours.

See all six colours

Pink, grey and blue Sima towels rolled in a wire basket with a Sima body wash bottle — One towel per person, one hook per towel. No mix-ups.

Reason 7

19,200+ reviews say the same three things

Reach, smoother skin, and "why did I wait". A 4.8 average from 19,200+ verified buyers, and the words repeat: back, soft, easy.

"Wow! I didn't know I needed that until I used it the first time. It's incredible and reaches all the hard places with ease. I recently had shoulder surgery and I'm still working on my strength and mobility. This helps with that too."

Jennifer W. · verified buyer · Sep 2026

"At first I was worried about it being too abrasive for my sensitive skin. Not so, it feels so good!"

Nora S. · verified buyer · Jun 2026

See the full comparison below

Woman seen from behind holding the black Sima towel across her back outdoors — "Reaches all the hard places with ease", a verified buyer

Loofah, washcloth or Sima: the honest table

Seven reasons, one table. Prices are per towel.

	Sima towel	Loofah or pouf	Washcloth
Reaches your own back	Yes47 in, two hands	Noone hand, front	No
Dry by the next shower	Yesflat weave, hangs	Nodamp for hours	Rarely
Stays fresh between washes	Yessilver-ion thread	Nogoes musty	No
Lifts dead skin	Yestwo textures	Light	Barely
Replace after	60 to 90 days	3 to 4 weeks	Months, if washed
Price per towel	$11.90 to $20.90	$3.00 to $8.00	$2.00 to $5.00

What buyers wrote after a few weeks

Verified buyer reviews, quoted word for word.

Michelle D.Verified buyer

"It got rid of my back acne, and the KP on my arms is almost completely gone! I don't miss using a loofah one bit."

Mar 2024

Terri C.Verified buyer

"My first time ever using this exfoliating towel, I promise it had me at hello. Never going back to anything else. It makes my skin so smooth, clean, great lather and has helped with the little bit of strawberry legs I was getting."

Jun 2026

Ashley C.Verified buyer

"This has been a part of my shower routine for years now. I used to suffer from ingrown hairs and the occasional back breakouts. Using the shower towel has helped to keep the breakouts at bay and reduced the amount of ingrowns I was experiencing."

Aug 2025

Two hands holding the black Sima towel next to a green loofah

4.819,200+ verified reviews

Try it for 30 showers

A loofah you replace every month, or a towel that reaches your back, dries by lunch and lasts a season.

Washes your whole back, no help needed
Dry by the next shower, never musty
Gentle or firm: you set the pressure

Pick my pack ›

30-day money back. Up to three free gifts with your pack.

Before you order: five quick answers

Is it too rough for sensitive skin?

It is as firm as you make it. Start with the softer side, light pressure, two or three times a week, and build up. Many buyers with sensitive or mature skin use it daily once their skin is used to it.

Does it lather?

Yes, with your normal body wash. The weave spreads a thin, quick-rinsing lather rather than thick suds. You should not need more wash than before.

How long does one towel last?

Sima recommends replacing it after 60 to 90 days of regular use, for hygiene. It is machine washable in between. The 3-pack and 6-pack are the usual way to keep a fresh one on hand.

How big is it?

47 inches long. Long enough to hold one end in each hand and reach your whole back, and it folds small for a travel bag.

What if I don't like it?

Try it for 30 days. If you don't love it, Sima refunds you, no questions asked. Email orders@simabrand.com.

Sima Exfoliating Towel3 towels · 2 free gifts

Pick my pack

Your cart is empty

Your cart

Estimated total